Babatunde Onikoyi

Researcher

Web Designer

Microsoft Certified Educator

Freelancer

Data Analyst

Lecturer

Animation Designer

Babatunde Onikoyi

Researcher

Web Designer

Microsoft Certified Educator

Freelancer

Data Analyst

Lecturer

Animation Designer

About Me

As a Microsoft Certified Educator and Beta Gamma Sigma Honorary Society member, I combine multiple years of research in academia and industry with expertise in Business Data Mining, Social Media Analytics, and Simulation & Visualisation tools. My focus is on enhancing organisational decision-making and processes, utilising my diverse experience to create innovative solutions that bridge the gap between theory and practice.

  • Residence: United Kingdom
  • Freelance: Available
Research Interests
  • Data Mining and Data Analysis for Business.
  • Social Media Analysis and Mining.
  • Simulation and Visualisation for Organisational Systems.
My Services
Website
Design
Animation
Design
Data
Visualisation
Teaching
Services
Fun Facts
20+
Clients
30+
Websites
1 000+
Coffee
5+
Animations
Some Clients
Experience
Lecturer in Computing
Jan 2024 - Present
Lecturer in Computing
Hugh Baird College, Liverpool, UK
Associate Tutor and Researcher
Jan 2021 - Present
Associate Tutor and Researcher
Edge Hill University, Liverpool, UK
  • Delivering a range of teaching and assessment activities, including tutorials, seminars and lectures in some instances.
  • Contributing to the development of appropriate teaching materials to ensure content and methods of delivery meet learning objectives.
  • Participating in the assessment process, using a variety of methods and techniques and provide effective, timely and appropriate feedback to students to support their learning.
  • Engaging in professional development to remain current and ensure application of recent advances in knowledge to teaching.
Data and Platform Marketing Manager
Sept 2020 - Jan 2021
Data and Platform Marketing Manager
Stanbic IBTC, Lagos, Nigeria
  • Data enthusiastic responsible for planning, implementing, managing and monitoring Stanbic IBTC’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
  • Also responsible for developing and implementing strategies for targeted marketing campaigns, data extraction, list or lead generation and evaluation of the effectiveness of marketing campaigns.
  • I built Stanbic IBTC Bank, Stanbic IBTC Holdings and Stanbic IBTC Capital Websites and also manage all 7 websites owned by Stanbic IBTC alongside driving SEO and SEM Strategies to improve the company’s presence online.
Deputy Marketing Manager
Oct 2017 - Sep 2020
Deputy Marketing Manager
Stanbic IBTC, Lagos, Nigeria
  • Creating and implementing marketing strategies which includes adverts, billboards, radio, press, social media and OOH for the Bank.
  • Creating and implementing campaigns for the bank products.
  • Organizing events and sponsorship to increase exposure of products to the target audience.
  • Implementing the bank digital strategy to the appropriate target market for optimal business performance.
Client Service Officer
Aug 2016 - Oct 2017
Client Service Officer
Stanbic IBTC Bank, Lagos, Nigeria
  • Attend to all Bank, Pension and Asset management enquiries.
  • Control Automated Teller Machine (ATM) cards.
  • Issue off-cycle statements at customer’s instance and take charges as appropriate.
  • Identify cross-selling and migration opportunities and sell products/services reactively.
Website Assistant / Creative Author
Jul 2014 - Jan 2015
Website Assistant / Creative Author
Spark 44, Birmingham, UK
  • Define the content requirements for Jaguar’s market websites around the world.
  • Cropping and manipulating Jaguar’s photography for their website.
  • Update Jaguar’s websites with the latest product information, advertising campaigns, photography and films.
TEACHING / SUPERVISING
Oracle Instructor
2015 - 2016
Oracle Instructor
Southwest Resource Centre
  • Teaching the course Oracle Database Management System in the company.
  • Preparing students for Oracle Certification.
  • Invigilated, troubleshoot network problems and assisted JAMB with CBT
    examination and recruitment exercise respectively.
Student Learning Assistant
2011 - 2013
Student Learning Assistant
Middlesex University London
  • Tutoring other undergraduate student’s basic IT skills and Database.
  • Anchoring private excel tutorials for students.
  • Co-ordinated writing skills lessons for students.
Skills
Technical
  • Adobe Suite
  • Web Design
  • Statistics / Data
  • Microsoft Office Suite
Programming
  • PHP
  • XHTML
  • Python
  • SQL Database / Oracle
General
  • Analytical
    90%
  • Creativity
    90%
  • Communication
    95%
  • Teamwork / Leadership
    95%
Languages
  • English
    100%
  • Yoruba
    100%
Education
Doctor of Philosophy - PhD: Computer Science
2021 - 2024
Doctor of Philosophy - PhD: Computer Science
Edge Hill University, Liverpool, UK
  • Research Topic: Using Data Mining to Analyse Online Customer Behaviour and Make Informed Decisions for Online Advertising.
M.Sc. Information Systems & Business Analysis
2013 - 2014
M.Sc. Information Systems & Business Analysis
Aston University, Birmingham, UK
Grade: Merit
  • Concentrations: Data Mining, Business Systems, Business Simulation, Advanced Spreadsheets and Databases.
B.Sc. Information Technology & Business Information Systems
2010 - 2013
B.Sc. Information Technology & Business Information Systems
Middlesex University, London, UK
Grade: 2:1
  • Concentrations: Data Warehousing and Business Intelligence, Database Management Systems, Business Computing, Multimedia and Scripting.
IFP: Information Technology & Business
2009 - 2010
IFP: Information Technology & Business
Middlesex University, Dubai, UAE
Grade: 2:1
  • Concentrations: Mathematical Thinking, Business In Context, IT for Academic Study, Research and Presenting.
Certificates
Aug 2022 - No End Date
Associate Fellow (AFHEA)
Advance HE

Membership ID:

May 2022 - No End Date
MCE: Microsoft Certified Educator​
Microsoft

Membership ID: 42sH-XLSV

Mar 2015 - No End Date
Beta Gamma Sigma
Beta Gamma Sigma

Membership ID: BGS005075MEM

May 2009 - No End Date
Microsoft Office Specialist: Microsoft Excel Expert
Microsoft
Publications
December 7, 2022 Gender Classification Using Twitter Data

This dataset is an expansion of the Twitter User Gender Classification dataset, which is freely available on Kaggle. The aim of this data for research is to predict user gender based on textual data available on Twitter.

Get in Touch